'Rock Star Realtor' Chooses API 1608 for New Studio
Austin, Texas – October 2011: One of Automated Processes, Inc.'s
renowned 1608 analog consoles has recently been installed at Red Horse
ATX Recording Studio – a recording facility owned by Jimmy Thrill Quill.
Quill, lead singer of rock group Rattlesnake Shake and Bravo's Million
Dollar Listing fame, said an API 1608 was the perfect console for his
"Buying the API 1608 from Sonic Circus was the most magical thing,"
said Quill, who ordinarily works as a realtor for musicians and other
celebrities. "API has been every other word for me; I'm getting
voicemails all the time from people asking if they can come see the
board. API has the reputation and I don't have to sell it. I can tell
you that a lot of the young kids who come out of Pro Tools look at the
board like it's the most beautiful thing on earth. Actually, even the
older recording veterans have the same reaction."
Red Horse ATX, which operates under Thrill Quill Music Corporation,
gets its name honestly as the building sits across from a sprawling
ranch property with roaming bison, zebras and yes, a red horse. Having
Texas-born parents, Quill, a longtime Los Angeles resident, decided to
open the studio in Austin following his gut instinct that the area is
quickly shaping up to be what he refers to as, "the next Seattle,"
citing ever-growing popular events such as Austin City Limits and SXSW.
"Every single day some band is coming to Austin to do their best
show. After all, it's the live music capital of the world. One of the
reasons I chose to build my studio in Austin over Nashville, New York,
or Los Angeles (besides having Texas roots) was because I wanted to
capture what I think is the next music scene."
Quill said the API console is essential to his plan. "I like to let
the music do the talking," he said. "I'd rather rely on the board and
use just a few outboard modules and mic pres. I want to hear how bands
play music," he said, "and the 1608 lets me.
"It's so exciting to know I can build on this board," said Quill. "My
next step is to buy the API 1608 expander, another lunchbox® and a 2500
stereo compressor. When I'm showing my recording studio to clients, the
API 1608 is my hook, line and sinker," said Quill. "I just really think
that board is going to hold its value and it's only going to be valued
more over time.
"Now, I just want to make music. And I think I'm in the right place at the right time with the right board."
Index of Articles